Pinterest is essentially a discovery tool for its users. Users pin images that they like to create their own ‘boards’, one user can have many boards with different themes. Pinterest is an effective ecommerce tool as each of the images you post can be redirected to your ecommerce site. Show off your products to a large and receptive community who are ready and willing to spend on pins that appeal to them.
Pinterest 2014 Statistics
- Around 1 million Australian users
- Average time spent on Pinterest per visit is 15 minutes
- Pinterest generates more ecommerce sharing than Facebook
- The average Pinterest shopper spends $80 (More than any other Social Media)
- 80% of users are female