LinkedIn is traditionally a tool for individuals to make professional connections and for companies to use for recruitment purposes. But by setting up a professional company page, setting up and joining industry-specific groups and posting engaging content, you can boost your company’s profile amongst your connections and the wider online community.
LinkedIn 2014 Statistics
- 3 million business pages
- 200 conversations occurring every minute
- 40% of users check LinkedIn every day
- Over 60% of Australia’s top 200 companies are on LinkedIn
- 5 million Australian users